- Fromper emaar.com, 1 Oct 2026
- AED 6M≈ $1.63M
- Buyers paid vs DLD median
- −10%
Price, payment plan and homes
Price per emaar.com, 1 Oct 2026- Starting price
- AED 6M
- ≈ $1.63M
- Bedrooms
- 3 bed to 5 bed
- 3,402 – 5,828 sqft · 383 units
- Payment plan
- 10/70/20
- AED 600K to book
- Handover
- Q1 2030
- 1% built per the DLD
DLD registered sales
- Sold from
- AED 6.29M
- · 212 sales, 12 months
- Last 90 days
- AED 7.41M – AED 8.74M
- · 7 sales
- Sold since launch
- 79 of 383 homes
- · Off-plan sales registered with the DLD, resales before handover included, from launch in March 2026 to 30 September 2026
Homes and floor plans
383 homes · Freehold
Payment plan
On AED 6M- 10% at bookingAED 600K
- 70% during construction, until handover (Q1 2030)AED 4.2M
- 20% on handover (Q1 2030)AED 1.2M
Before the keys: AED 4.8M, 80% of the price.
10% Down Payment (On Booking Date); 70% During Construction (1st to 7th Installment); 20% On Handover (100% Completion)
Location · The Heights Country Club · Dubai
Emaar's villa and townhouse community around a country club in Dubailand.
Forecast
What it could be worth
The in-depth review
Why it scores 81
Price per sqft vs registered sales
Dubai Land Department open data · this project as of 2 Oct 2026, the area 4 Oct 2026−10% below what buyers paid nearby
43 off-plan sales, last 6 months · middle half AED 1,225 – AED 1,467
Off-plan sales, last 6 months, 173 registered sales in the area
Our estimate from the listed prices and unit sizes
Off-plan sales pace
7.2 a month
43 off-plan sales, last 6 months
How this is measured
Buyers paid a median of AED 1,339/sqft in this project (off-plan sales, last 6 months, 43 registered sales, as of 2 Oct 2026) against the DLD median of AED 1,483/sqft for villas and townhouses in The Heights Country Club, as of 4 Oct 2026. DLD registers every sale in Dubai, and names the project on each. Both figures are sales of homes that were not built yet: this project's against its area's. Asking from AED 1,764/sqft (est.). Source: Dubai Land Department open data.
How the 81 was scored
5 of 8 factors · 70% of the weight · 1 Nov 2026- 01Price against what buyers actually paidAssessed · weight 25
- 02Developer track recordAssessed · weight 20
- 03Payment planAssessed · weight 10
- 04Location and infrastructureAssessed · weight 15
- 05How big the resale market isNot assessed · weight 10
- 06Construction on scheduleToo early to judge · weight 15
- 07How much is still being built nearbyToo few sales · weight 5
- 08The basics on fileAssessed · weight 0
How each factor was measured
Each factor with what it was measured on. Its score and the reasoning are in the full breakdown.
- Price against what buyers actually paid
- 43 registered off-plan sales here, against the median of 173 off-plan sales in The Heights Country Club · DLD
- Developer track record
- Our rating, 20 delivered projects, how its 73 finished buildings resell and who stands behind it
- Payment plan
- 10% down · 70% during construction · 20% on handover
- Location and infrastructure
- Our rating of The Heights Country Club, and 5 kinds of places measured from the pin · OpenStreetMap
- How big the resale market is
- Not assessed yet: needs DLD resale figures for the area
- Construction on schedule
- 1% built, 0% due by now (handover Q1 2030): judged once 10% of the build is due · DLD
- How much is still being built nearby
- Fewer than 30 registered home sales in the area: too few to measure · DLD
- The basics on file
- Registration or escrow number on file · DLD
Confidence high: what buyers paid here is a median of 43 registered sales, against 173 in the area.
75 → 81 2 Oct 2026, location factorScored since 13 Sep 2026 · 5 score changes
The formula is public: how the Rendr Score works. Our opinion, not investment advice. A figure you believe is wrong: alexk.dxb02@gmail.com.
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The full breakdown behind the 81
Free for 90 days. One sign-up opens everything on the site: the breakdown behind all 1,626 scored projects, the figures and reasons behind the developers' ranking, and rent, a mortgage and fees in every forecast. Nothing to pay.
- The 212 registered sales here: date, size and price paid
- The 5 assessed factor scores, with the figure and source behind each
- Emaar Properties' DLD record: 53 projects, 0 past their date
- Score history since 13 Sep 2026 and why each move happened
- Rent, a mortgage and fees in the forecast, year by year
See what buyers paid at Serro at The Heights, and everything behind the 81.
- Projects scored
- 1,626
- projects scored
- Factors
- 8
- factors, formula public
- Registers
- ADREC · DLD
- registered sales, not asking prices
Handover date
Q1 2030
Launched · 0.5% built, the DLD's project register, 12 Sep 2026
What this means
Also due in 2030 in The Heights Country Club: 3 more projects we list
Emaar Properties: 20 projects delivered in the last ten years, typically on time, none cancelled.
Serro at The Heights is due to hand over in Q1 2030. Construction is 0.5% complete according to the DLD's project register (12 Sep 2026). Handover dates are the developer's own estimate and off-plan schedules move, so confirm the current date in writing before paying anything.
DLD registration status
Verified 3 Oct 2026- Project registration4237
- Escrow account10653441830005
- Developer licenceNot published yet
Where the figures come from
Check it on dubailand.gov.ae. How to read the DLD register.
Figures from tanamiproperties.com, emaar.com, the DLD's project register, read 1 Oct 2026, last verified 3 Oct 2026. Construction figure from the DLD's project register, 12 Sep 2026.
Before you pay: four things to check
1The escrow account
Pay only into escrow account 10653441830005, and check it on dubailand.gov.ae first.2The handover date
The listed date is Q1 2030. The DLD shows 1% built on 12 Sep 2026. Ask for the date in the sales agreement.3Today's price list
AED 6,000,000 is a starting price from emaar.com, 1 Oct 2026. Ask for the unit's own price.4The instalment dates
10% at booking, 70% during construction, 20% at handover. Ask for each payment's date and amount.
About
Serro is a villa phase of The Heights Country Club, Emaar's new community in Dubailand, with 383 three to five-bedroom villas from about 3,402 to 5,828 sq ft.
Read more
The phase is Dubai register number 4237, started on 19 March 2026 under escrow account 10653441830005, and had just begun on site at the register's last inspection. Serro 2 is registered separately.
- Developer
- Emaar Properties
- Status
- Launched
- Sales launch
- 19 Mar 2026
- Total units
- 383
- Storeys
- 3
- Ownership
- Freehold
What’s nearby
straight-line distance- Hospital or clinic1.4 km
- Supermarket or mall1.4 km
- School1.7 km
- Metro or tram stop11 km
- Beach16 km
The nearest of each on OpenStreetMap, Sep 2026.
More in The Heights Country Club
Compare side by sideAll projects in The Heights Country Club
Serro at The Heights: questions buyers ask
How much does Serro at The Heights cost?
Prices at Serro at The Heights start from AED 6,000,000 (about $1.63M) for 3-bedroom, 4-bedroom and 5-bedroom homes, per emaar.com on 1 Oct 2026.
What is the price per sqft at Serro at The Heights?
Buyers paid a median of AED 1,339 per sqft at Serro at The Heights (off-plan sales, last 6 months, 43 registered sales).
When is the Serro at The Heights handover date?
Serro at The Heights is expected to hand over in Q1 2030. The project is launched, 0.5% built according to the DLD's project register.
What is the Serro at The Heights payment plan?
Serro at The Heights is offered on a 10/70/20 plan: 10% on booking, 70% during construction and 20% at handover.
Is Serro at The Heights priced above or below what buyers paid nearby?
Buyers paid a median of AED 1,339 per sqft in Serro at The Heights (off-plan sales, last 6 months, 43 registered sales), which is 10% below the median of AED 1,483 per sqft that buyers actually paid for villas in The Heights Country Club, across 173 sales registered with DLD.
What is the Rendr Score of Serro at The Heights?
Serro at The Heights scores 81 of 100 on the Rendr Score, strong, as of 1 Nov 2026; 5 of its 8 factors are assessed, 70% of the weight.
Who is the developer of Serro at The Heights?
Serro at The Heights is being developed by Emaar Properties. It sits in The Heights Country Club, Dubai.
Is Serro at The Heights registered with DLD?
Serro at The Heights is registered with the Dubai Land Department (DLD) under number 4237. Buyer payments go to escrow account 10653441830005. Check it at dubailand.gov.ae before you pay.
Changes
Listed 9 Sep 2026 · 1 correction since, last 4 Oct 2026
Starting price corrected to AED 6M (was listed as AED 6.5M)
Source: emaar.com
Listed on the site
Source: tanamiproperties.com, the DLD's project register, read 9 Sep 2026
Still weighing Serro at The Heights?
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