- From
- AED 1.7M
- ≈ $463K
- Handover
- Q3 2027
- Homes
- 1 bed to 2 bed
- 876 – 1,447 sqft
Price per sqft vs registered sales
Dubai Land Department open dataAED 1,941/sqft (est.)
The DLD median for apartments in Business Bay is AED 2,523/sqft (as of 25 Sep 2026). This project's figure is our estimate from the starting price and the smallest unit, so it is not compared: the gap appears once the register shows this project's own sales or the developer states a price per sqft.
How the 60 was scored
5 of 7 factors · 85% of the weight · 25 Sep 2026- Price against what buyers actually paidAssessed · weight 25
- Developer track recordAssessed · weight 20
- Payment planAssessed · weight 15
- Location and infrastructureAssessed · weight 15
- How easy it is to sell laterAssessed · weight 10
- Construction on scheduleNot assessed · weight 10
- The basics on fileNot assessed · weight 5
72 → 60 25 Sep 2026, developer record factorScored since 24 Sep 2026 · 1 change
Capped at 60: a project scores at most 15 above its developer's rating of 45. The factors alone give 66.
The formula is public: how the Rendr Score works. Our opinion, not investment advice. A figure you believe is wrong: alexk.dxb02@gmail.com.
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The full working behind the 60
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- Projects covered
- 1,740
- projects covered
- Factors
- 7
- factors, formula public
- Registers
- ADREC · DLD
- registered sales, not asking prices
Handover date
Q3 2027
Under construction
What this means
77 Shades is due to hand over in Q3 2027. The project is under construction. Handover dates are the developer's own estimate and off-plan schedules move, so confirm the current date in writing before paying anything.
Payment plan
20/50/20 + 10 post-handover
- Down payment
- 20%
- During construction
- 50%
- On handover
- 20%
- After handover
- 10%
What you’d pay and when
On the starting price of AED 1,700,000, as the plan splits it.
- 20% at bookingAED 340,000≈ $92.6K
- 50% during construction, until handover (Q3 2027)AED 850,000≈ $231K
- 20% on handover (Q3 2027)AED 340,000≈ $92.6K
- 10% after handover (Q3 2027)AED 170,000≈ $46.3K
A unit’s own price, its instalment dates and any fees are in the developer’s sales agreement; confirm them there before paying anything.
Part of the price is paid after the keys. How post-handover payment plans work, and which other projects offer one.
Unit types
from AED 1.7M1 bed
from 876 sqft
2 bed
from 1,447 sqft
Apartment · Freehold
DLD registration status
- Project registrationNot published yet
- Escrow accountNot published yet
- Developer licenceNot published yet
Where the figures come from, and what escrow means
We do not yet hold a DLD project registration number for 77 Shades. An escrow account is a regulated account the developer cannot draw on freely: your payments go in and are released as building progresses. Escrow accounts and project registrations are published by the Dubai Land Department (DLD) on dubailand.gov.ae. Always check them, and pay into the escrow account only, before handing over a deposit. How to read the DLD register.
Figures from propertyfinder.ae (propertyfinder.ae/en/new-projects/green-real-estate-development/77s-towe), read 2026-09-24; found in the Dubai web sweep. Launch date from Property Finder's sales start date.
About
77 Shades is 77 Shades of Green's apartment tower in Business Bay, Dubai, with one and two-bedroom apartments from about 876 to 1,447 sq ft.
Read more
Prices start at AED 1,700,000 on a 20% booking, 50% during construction, 20% on handover and 10% after handover plan, with handover listed for the third quarter of 2027.
The figures here are the starting price and plan as published for the project. Confirm the price, unit availability and service charge with the developer before committing.
- 77 Shades of Green apartment tower in Business Bay
- One and two-bedroom apartments from 876 sq ft
- 20/50/20/10 post-handover payment plan
- Handover Q3 2027
- Area
- Business Bay
- Status
- Under construction
- Sales launch
- 1 Oct 2024
- Ownership
- Freehold
Amenities
- Yoga room
- Restaurants
- Retail Facilities
- Indoor Swimming Pool
- Landscaped Gardens
- Health Club
- Gymnasium
- Children's Play Area
- Security
Business Bay · Dubai
Mixed-use towers along the Dubai Canal, immediately south of Downtown.
More in Business Bay
Compare side by sideAll projects in Business Bay
77 Shades: questions buyers ask
How much does 77 Shades cost?
Prices at 77 Shades start from AED 1,700,000 (about $463K) for 1-bedroom and 2-bedroom homes. Asking prices come from the developer and change without notice.
What is the price per sqft at 77 Shades?
The asking price is around AED 1,941 per sqft, our estimate from the starting price and the unit sizes rather than a figure the developer has stated. Per-sqft prices vary by floor, view and finish within one building.
When is the 77 Shades handover date?
77 Shades is expected to hand over in Q3 2027. The project is under construction. Handover dates are the developer's own estimate and off-plan projects can move, so confirm the current date in writing before you pay anything.
What is the 77 Shades payment plan?
77 Shades is offered on a 20/50/20 + 10 post-handover plan: 20% on booking, 50% during construction and 20% at handover, with 10% spread after you get the keys. Developers change plans between phases, so confirm yours before signing.
What is the Rendr Score of 77 Shades?
77 Shades scores 60 of 100 on the Rendr Score, fair, as of 25 Sep 2026. The score weighs seven factors: the price against what buyers paid in Business Bay according to DLD, the developer's record, the payment plan, location, resale, construction progress and the paperwork on file; 5 of the 7 are assessed here, 85% of the weight. Our opinion, not investment advice; every input is on this page.
Who is the developer of 77 Shades?
77 Shades is being developed by 77 Shades of Green Real Estate Development. It sits in Business Bay, Dubai. You can see every project by 77 Shades of Green Real Estate Development we list, and how their asking prices compare with registered sales, on their page.
Can foreigners buy at 77 Shades?
77 Shades is in a freehold area, so buyers of any nationality can own a home here outright rather than on a lease. Dubai sets which zones are freehold; confirm the title type on your own unit's contract before paying.
Is 77 Shades registered with DLD?
We do not yet hold a project registration number for 77 Shades. Every off-plan project must be registered and sell through an escrow account, where the money is released as building progresses. Check both at dubailand.gov.ae before you pay.
Changes
Listed 25 Sep 2026
Listed on the site
Source: propertyfinder.ae (propertyfinder.ae/en/new-projects/green-real-estate-development/77s-towe), read 2026-09-24; found in the Dubai web sweep
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