- Sold from71 sales, last 90 days · DLD; cheapest: all studios
- AED 648K≈ $176K
- Listed fromper propertyfinder.ae, 1 Oct 2026
- AED 594K
- Buyers paid vs DLD median
- +2%
Price, payment plan and homes
Price per DLD; listed price per propertyfinder.ae, 1 Oct 2026- Sold from
- AED 648K
- 71 sales, last 90 days · DLD; cheapest: all studiosListed from AED 594K
- Bedrooms
- Studio to 3 bed
- 417 – 2,024 sqft · 246 units
- Payment plan
- 20/0/80
- AED 119K to book
- Handover
- Q2 2028
- 0% built per the DLD · likely later
DLD registered sales
- Last 90 days
- AED 661K – AED 1.23M
- · 68 sales, studios to 3-beds
- Sold since launch
- 78 of 246 homes
- · Off-plan sales registered with the DLD, resales before handover included, from launch in August 2026 to 31 October 2026
Homes and floor plans
246 homes · FreeholdPick a home: the plan and the forecast follow it.
- 3 bedDuplexfrom 2,024 sqftNot listed
Paid: middle half of each type's off-plan sales, Jun–Nov 2026 · DLD
Payment plan · studio
On AED 594K- 20% at bookingAED 119K
- 80% on handover (Q2 2028)AED 475K
Before the keys: AED 119K, 20% of the price.
Vision Development’s own file on propertyfinder.ae, checked 30 Sep 2026
Location · Dubai Production City · Dubai
The former IMPZ, a TECOM media-production zone off Sheikh Mohammed Bin Zayed Road with mid-rise apartment buildings and a Lulu hypermarket.
Forecast
What the studio could be worth
More in Dubai Production City
Compare side by sideAll projects in Dubai Production City
The in-depth review
Why it scores 80
Price per sqft vs registered sales
Dubai Land Department open data · as of 10 Nov 2026+2% above what buyers paid nearby
142 off-plan sales, last 6 months · middle half AED 1,413 – AED 1,566
Off-plan sales, last 6 months, 770 registered sales in the area · middle half AED 1,330 – AED 1,630
Our estimate from the listed prices and unit sizes
Off-plan sales pace
24 a month
142 off-plan sales, last 6 months
How this is measured
Buyers paid a median of AED 1,514/sqft in this project (off-plan sales, last 6 months, 142 registered sales, as of 10 Nov 2026) against the DLD median of AED 1,479/sqft for apartments in Dubai Production City, as of 10 Nov 2026. DLD registers every sale in Dubai, and names the project on each. Both figures are sales of homes that were not built yet: this project's against its area's. Asking from AED 1,414/sqft (est.). Source: Dubai Land Department open data.
How the 80 was scored
8 of 8 factors · 100% of the weight · 10 Nov 2026- 01Price against what buyers actually paidAssessed · weight 25
- 02Developer track recordAssessed · weight 20
- 03Payment planAssessed · weight 10
- 04Location and infrastructureAssessed · weight 15
- 05How big the resale market isAssessed · weight 10
- 06Construction on scheduleAssessed · weight 15
- 07How much is still being built nearbyAssessed · weight 5
- 08The basics on fileAssessed · weight 0
How each factor was measured
Each factor with what it was measured on. Its score and the reasoning are in the full breakdown.
- Price against what buyers actually paid
- 142 registered off-plan sales here, against the median of 770 off-plan sales in Dubai Production City · DLD
- Developer track record
- Our rating and 3 delivered projects
- Payment plan
- 20% down · 0% during construction · 80% on handover
- Location and infrastructure
- Our rating of Dubai Production City, and 5 kinds of places measured from the pin · OpenStreetMap
- How big the resale market is
- 616 resales of finished apartments in Dubai Production City this year · DLD
- Construction on schedule
- 0% built on the DLD register, handover Q2 2028
- How much is still being built nearby
- 2,490 homes sold in Dubai Production City this year, 75% off-plan · DLD
- The basics on file
- Registration or escrow number on file · DLD
Confidence medium: what buyers paid here is a median of 142 registered sales, against 770 in the area; the developer's record is not on either register under the names we hold, so its rating rests on its own pages and the press.
79 → 80 2 Nov 2026, price, supply factorsScored since 24 Sep 2026 · 5 score changes
The formula is public: how the Rendr Score works. Our opinion, not investment advice. A figure you believe is wrong: alexk.dxb02@gmail.com.
Share this score
Show this score on your site
Paste this where the badge should appear. It links back here and updates when the Rendr Score does.
Score card · Change card (1080 × 1350, for posting).
Free · 90 days · the whole site
The full breakdown behind the 80
Free for 90 days. One sign-up opens everything on the site: the breakdown behind all 1,673 scored projects, the figures and reasons behind the developers' ranking, and rent, a mortgage and fees in every forecast. Nothing to pay.
- The 142 registered sales here: date, size and price paid
- All 8 factor scores, with the figure and source behind each
- Score history since 24 Sep 2026 and why each move happened
- Rent, a mortgage and fees in the forecast, year by year
See what buyers paid at Sera Gardens, and everything behind the 80.
- Projects scored
- 1,673
- projects scored
- Factors
- 8
- factors, formula public
- Registers
- ADREC · DLD
- registered sales, not asking prices
Handover date
Q2 2028
Launched · 0% built, the DLD's project register, 28 Sep 2026
What this means
Also due in 2028 in Dubai Production City: 5 more projects we list
Vision Development: 3 projects delivered in the last ten years, typically on time, none cancelled.
Sera Gardens is due to hand over in Q2 2028. Construction is 0% complete according to the DLD's project register (28 Sep 2026). At that progress it cannot hand over by Q2 2028 at any usual building pace. Handover dates are the developer's own estimate and off-plan schedules move, so confirm the current date in writing before paying anything.
DLD registration status
Verified 1 Oct 2026- Project registration4455
- Escrow account012713350867
- Developer licenceNot published yet
Where the figures come from
Check it on dubailand.gov.ae. How to read the DLD register.
Figures from propertyfinder.ae, read 1 Oct 2026, last verified 1 Oct 2026. Construction figure from the DLD's project register, 28 Sep 2026. Launch date from the DLD's project register.
Before you pay: four things to check
1The escrow account
Pay only into escrow account 012713350867, and check it on dubailand.gov.ae first.2The handover date
The listed date is Q2 2028. The DLD shows 0% built on 28 Sep 2026, a pace that points to later. Ask for the date in the sales agreement.3Today's price list
AED 594,000 is a starting price from propertyfinder.ae, 1 Oct 2026. Ask for the unit's own price.4The instalment dates
20% at booking, 80% at handover. Ask for each payment's date and amount.
About
Sera Gardens is Vision's apartment tower in Dubai Production City, Dubai, with studios to two-bedroom apartments from about 417 to 1,159 sq ft and three-bedroom duplexes from about 2,024 sq ft.
- Developer
- Vision Development
- Status
- Launched
- Sales launch
- 1 Aug 2026
- Total units
- 246
- Storeys
- 9
- Ownership
- Freehold
Amenities
- Indoor Swimming Pool
- Landscaped Gardens
- CCTV Security
- Gymnasium
- Restaurants
- Children's Play Area
What’s nearby
straight-line distance- Supermarket or mall510 m
- Hospital or clinic1.6 km
- School2.5 km
- Metro or tram stop3.3 km
- Beach8.5 km
The nearest of each on OpenStreetMap, Sep 2026.
Rental yield nearby
gross, apartments9.5% in Dubai Production City. A median rent of AED 92 per sqft a year on 3,700 new tenancy contracts in the community's own buildings, last 6 months, against AED 971 per sqft paid across 340 finished sales in the same buildings, last 6 months.
Before service charges, fees and empty periods; our arithmetic on Dubai Land Department open data figures, Nov 2026. The working
Sera Gardens: questions buyers ask
How much does Sera Gardens cost?
Registered sales at Sera Gardens start from AED 648,000 (about $176K): the cheapest tenth of 71 off-plan sales (all studios), Aug–Nov 2026, per DLD. It is listed from AED 594,000, per propertyfinder.ae on 1 Oct 2026.
What is the price per sqft at Sera Gardens?
Buyers paid a median of AED 1,514 per sqft at Sera Gardens (off-plan sales, last 6 months, 142 registered sales).
When is the Sera Gardens handover date?
Sera Gardens is expected to hand over in Q2 2028. The project is launched, 0% built according to the DLD's project register.
What is the Sera Gardens payment plan?
Sera Gardens is offered on a 20/0/80 plan: 20% on booking, 0% during construction and 80% at handover.
Is Sera Gardens priced above or below what buyers paid nearby?
Buyers paid a median of AED 1,514 per sqft in Sera Gardens (off-plan sales, last 6 months, 142 registered sales), which is 2% above the median of AED 1,479 per sqft that buyers actually paid for apartments in Dubai Production City, across 770 sales registered with DLD.
What is the Rendr Score of Sera Gardens?
Sera Gardens scores 80 of 100 on the Rendr Score, strong, as of 10 Nov 2026; 8 of its 8 factors are assessed, 100% of the weight.
What rental yield do apartments in Dubai Production City make?
About 9.5% gross for apartments in Dubai Production City, worked out from DLD's own figures: new tenancy contracts in the community's own buildings, last 6 months, against finished sales in the same buildings, last 6 months, before service charges and fees.
Who is the developer of Sera Gardens?
Sera Gardens is being developed by Vision Development. It sits in Dubai Production City, Dubai.
Is Sera Gardens registered with DLD?
Sera Gardens is registered with the Dubai Land Department (DLD) under number 4455. Buyer payments go to escrow account 012713350867. Check it at dubailand.gov.ae before you pay.
Changes
Listed 24 Sep 2026 · 3 changes since, last 28 Sep 2026
Construction 0% complete
Source: the DLD's project register, 28 Sep 2026
Sales launch date set to 1 Aug 2026
Source: the DLD's project register
Status changed to Launched (was Announced)
Source: propertyfinder.ae, read 24 Sep 2026
Listed on the site
Source: propertyfinder.ae, read 24 Sep 2026