- Sold from12 sales, last 90 days · DLD; cheapest: all studios
- AED 420K≈ $114K
- Listed fromper propertyfinder.ae, 1 Oct 2026
- AED 475K
- Buyers paid vs DLD median
- −9%
Price, payment plan and homes
Price per DLD; listed price per propertyfinder.ae, 1 Oct 2026- Sold from
- AED 420K
- 12 sales, last 90 days · DLD; cheapest: all studiosListed from AED 475K
- Bedrooms
- Studio to 1 bed
- 313 – 861 sqft · 149 units
- Payment plan
- 20/40/40
- AED 95K to book
- Handover
- Q1 2029
- 0% built per the DLD
DLD registered sales
- Last 90 days
- AED 454K – AED 482K
- · 12 sales, all studios
- Sold since launch
- 99 of 149 homes
- · Off-plan sales registered with the DLD, resales before handover included, from launch in January 2026 to 31 October 2026
Homes and floor plans
149 homes · FreeholdPick a home: the plan and the forecast follow it.
Paid: middle half of each type's off-plan sales, Apr–Sep 2026 · DLD
Payment plan · studio
On AED 475K- 20% at bookingAED 95K
- 40% during construction, until handover (Q1 2029)AED 190K
- 40% on handover (Q1 2029)AED 190K
Before the keys: AED 285K, 60% of the price.
Premier Choice International’s own file on propertyfinder.ae, checked 30 Sep 2026
Location · Dubai Industrial City · Dubai
Industrial and logistics city in the south of Dubai, off Emirates Road, with a growing residential quarter.
Forecast
What the studio could be worth
More in Dubai Industrial City
Compare side by sideAll projects in Dubai Industrial City
The in-depth review
Why it scores 50
Price per sqft vs registered sales
Dubai Land Department open data · as of 10 Nov 2026−9% below what buyers paid nearby
52 off-plan sales, last 6 months · middle half AED 1,201 – AED 1,427
Off-plan sales, last 6 months, 340 registered sales in the area · middle half AED 1,247 – AED 1,534
Our estimate from the listed prices and unit sizes
Off-plan sales pace
8.7 a month
52 off-plan sales, last 6 months
How this is measured
Buyers paid a median of AED 1,260/sqft in this project (off-plan sales, last 6 months, 52 registered sales, as of 10 Nov 2026) against the DLD median of AED 1,391/sqft for apartments in Dubai Industrial City, as of 10 Nov 2026. DLD registers every sale in Dubai, and names the project on each. Both figures are sales of homes that were not built yet: this project's against its area's. Asking from AED 1,379/sqft (est.). Source: Dubai Land Department open data.
How the 50 was scored
7 of 8 factors · 85% of the weight · 10 Nov 2026- 01Price against what buyers actually paidAssessed · weight 25
- 02Developer track recordAssessed · weight 20
- 03Payment planAssessed · weight 10
- 04Location and infrastructureAssessed · weight 15
- 05How big the resale market isAssessed · weight 10
- 06Construction on scheduleToo early to judge · weight 15
- 07How much is still being built nearbyAssessed · weight 5
- 08The basics on fileAssessed · weight 0
How each factor was measured
Each factor with what it was measured on. Its score and the reasoning are in the full breakdown.
- Price against what buyers actually paid
- 52 registered off-plan sales here, against the median of 340 off-plan sales in Dubai Industrial City · DLD
- Developer track record
- Our rating and 1 delivered projects
- Payment plan
- 20% down · 40% during construction · 40% on handover
- Location and infrastructure
- Our rating of Dubai Industrial City, and 5 kinds of places measured from the pin · OpenStreetMap
- How big the resale market is
- 19 resales of finished apartments in Dubai Industrial City this year · DLD
- Construction on schedule
- 0% built, 0% due by now (handover Q1 2029): judged once 10% of the build is due · DLD
- How much is still being built nearby
- 652 homes sold in Dubai Industrial City this year, 95% off-plan · DLD
- The basics on file
- Registration or escrow number on file · DLD
Confidence medium: what buyers paid here is a median of 52 registered sales, against 340 in the area; the developer's record is not on either register under the names we hold, so its rating rests on its own pages and the press.
49 → 50 2 Nov 2026, price, resale factorsScored since 24 Sep 2026 · 5 score changes
Capped at 50: a project's weighted average sits at most 15 above its developer's track record of 33, so at 48, which is 50 on the Rendr scale. The factors alone give 52.
The formula is public: how the Rendr Score works. Our opinion, not investment advice. A figure you believe is wrong: alexk.dxb02@gmail.com.
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The full breakdown behind the 50
Free for 90 days. One sign-up opens everything on the site: the breakdown behind all 1,673 scored projects, the figures and reasons behind the developers' ranking, and rent, a mortgage and fees in every forecast. Nothing to pay.
- The 99 registered sales here: date, size and price paid
- The 7 assessed factor scores, with the figure and source behind each
- Score history since 24 Sep 2026 and why each move happened
- Rent, a mortgage and fees in the forecast, year by year
See what buyers paid at South Lofts, and everything behind the 50.
- Projects scored
- 1,673
- projects scored
- Factors
- 8
- factors, formula public
- Registers
- ADREC · DLD
- registered sales, not asking prices
Handover date
Q1 2029
Under construction · 0.04% built, the DLD's project register, 4 Oct 2026
What this means
Also due in 2029 in Dubai Industrial City: 2 more projects we list
Premier Choice International: 1 project delivered in the last ten years, typically 20 months late, none cancelled.
South Lofts is due to hand over in Q1 2029. Construction is 0.04% complete according to the DLD's project register (4 Oct 2026). Handover dates are the developer's own estimate and off-plan schedules move, so confirm the current date in writing before paying anything.
DLD registration status
Verified 1 Oct 2026- Project registration4350
- Escrow account0205959438202
- Developer licenceNot published yet
Where the figures come from
Check it on dubailand.gov.ae. How to read the DLD register.
Figures from propertyfinder.ae, read 1 Oct 2026, last verified 1 Oct 2026. Construction figure from the DLD's project register, 4 Oct 2026. Launch date from Property Finder's sales start date.
Before you pay: four things to check
1The escrow account
Pay only into escrow account 0205959438202, and check it on dubailand.gov.ae first.2The handover date
The listed date is Q1 2029. The DLD shows 0% built on 4 Oct 2026. Ask for the date in the sales agreement.3Today's price list
AED 475,000 is a starting price from propertyfinder.ae, 1 Oct 2026. Ask for the unit's own price.4The instalment dates
20% at booking, 40% during construction, 40% at handover. Ask for each payment's date and amount.
About
South Lofts is Premier Choice International's apartment tower in Dubai Industrial City, Dubai, with studios and one-bedroom apartments from about 313 to 861 sq ft.
- Developer
- Premier Choice International
- Status
- Under construction
- Sales launch
- 15 Jan 2026
- Total units
- 149
- Ownership
- Freehold
Amenities
- Indoor Swimming Pool
- Landscaped Gardens
- CCTV Security
- Gymnasium
- Restaurants
- Children's Play Area
What’s nearby
straight-line distance- Supermarket or mall3.3 km
- Hospital or clinic9.1 km
- Beach13 km
- Metro or tram stop13 km
- School19 km
The nearest of each on OpenStreetMap, Sep 2026.
South Lofts: questions buyers ask
How much does South Lofts cost?
Registered sales at South Lofts start from AED 420,000 (about $114K): the cheapest tenth of 12 off-plan sales (all studios), Aug–Sep 2026, per DLD. It is listed from AED 475,000, per propertyfinder.ae on 1 Oct 2026.
What is the price per sqft at South Lofts?
Buyers paid a median of AED 1,260 per sqft at South Lofts (off-plan sales, last 6 months, 52 registered sales).
When is the South Lofts handover date?
South Lofts is expected to hand over in Q1 2029. The project is under construction, 0.04% built according to the DLD's project register.
What is the South Lofts payment plan?
South Lofts is offered on a 20/40/40 plan: 20% on booking, 40% during construction and 40% at handover.
Is South Lofts priced above or below what buyers paid nearby?
Buyers paid a median of AED 1,260 per sqft in South Lofts (off-plan sales, last 6 months, 52 registered sales), which is 9% below the median of AED 1,391 per sqft that buyers actually paid for apartments in Dubai Industrial City, across 340 sales registered with DLD.
What is the Rendr Score of South Lofts?
South Lofts scores 50 of 100 on the Rendr Score, fair, as of 10 Nov 2026; 7 of its 8 factors are assessed, 85% of the weight.
Who is the developer of South Lofts?
South Lofts is being developed by Premier Choice International. It sits in Dubai Industrial City, Dubai.
Is South Lofts registered with DLD?
South Lofts is registered with the Dubai Land Department (DLD) under number 4350. Buyer payments go to escrow account 0205959438202. Check it at dubailand.gov.ae before you pay.
Changes
Listed 24 Sep 2026 · 1 change since, last 4 Oct 2026
Construction 0.04% complete
Source: the DLD's project register, 4 Oct 2026
Listed on the site
Source: propertyfinder.ae, read 24 Sep 2026