- Sold from16 sales, 12 months · DLD; cheapest: all studios
- AED 802K≈ $218K
- Listed fromper propertyfinder.ae, 1 Oct 2026
- AED 1.14M
- Buyers paid vs DLD median
- −11%
Price, payment plan and homes
Price per DLD; listed price per propertyfinder.ae, 1 Oct 2026- Sold from
- AED 802K
- 16 sales, 12 months · DLD; cheapest: all studiosListed from AED 1.14M
- Bedrooms
- Studio to 4 bed
- 452 – 5,078 sqft · 392 units
- Payment plan
- 10/40/50
- AED 114K to book
- Handover
- Q1 2027
- 9% built per the DLD
Homes and floor plans
392 homes · FreeholdPick a home: the plan and the forecast follow it.
- StudioApartment452 – 749 sqftNot listed
- 4 bedPenthouse5,072 – 5,078 sqftNot listed
Paid: middle half of each type's off-plan sales, Dec 2025–Aug 2026 · DLD
Payment plan · 1-bed apartment
On AED 1.14M- 10% at bookingAED 114K
- 40% during construction, until handover (Q1 2027)AED 454K
- 50% on handover (Q1 2027)AED 568K
Before the keys: AED 568K, 50% of the price.
Taraf’s own file on propertyfinder.ae, checked 30 Sep 2026
Location · Jumeirah Village Circle · Dubai
Mid-market apartment and townhouse community; the busiest off-plan market in Dubai by volume.
Forecast
What the 1-bed apartment could be worth
More in Jumeirah Village Circle
Compare side by sideAll projects in Jumeirah Village Circle
The in-depth review
Why it scores 69
Price per sqft vs registered sales
Dubai Land Department open data · as of 10 Nov 2026−11% below what buyers paid nearby
16 off-plan sales, last 12 months
Off-plan sales, last 6 months, 2,252 registered sales in the area · middle half AED 1,394 – AED 1,899
Our estimate from the listed prices and unit sizes
Off-plan sales pace
0.5 a month
3 off-plan sales, last 6 months
How this is measured
Buyers paid a median of AED 1,415/sqft in this project (off-plan sales, last 12 months, 16 registered sales, as of 10 Nov 2026) against the DLD median of AED 1,589/sqft for apartments in Jumeirah Village Circle, as of 10 Nov 2026. DLD registers every sale in Dubai, and names the project on each. Both figures are sales of homes that were not built yet: this project's against its area's. Asking from AED 1,550/sqft (est.). Source: Dubai Land Department open data.
How the 69 was scored
8 of 8 factors · 100% of the weight · 10 Nov 2026- 01Price against what buyers actually paidAssessed · weight 25
- 02Developer track recordAssessed · weight 20
- 03Payment planAssessed · weight 10
- 04Location and infrastructureAssessed · weight 15
- 05How big the resale market isAssessed · weight 10
- 06Construction on scheduleAssessed · weight 15
- 07How much is still being built nearbyAssessed · weight 5
- 08The basics on fileAssessed · weight 0
How each factor was measured
Each factor with what it was measured on. Its score and the reasoning are in the full breakdown.
- Price against what buyers actually paid
- 16 registered off-plan sales here, against the median of 2,252 off-plan sales in Jumeirah Village Circle · DLD
- Developer track record
- Our rating, 2 projects on the DLD register, how its finished building resells and who stands behind it
- Payment plan
- 10% down · 40% during construction · 50% on handover
- Location and infrastructure
- Our rating of Jumeirah Village Circle, and 5 kinds of places measured from the pin · OpenStreetMap
- How big the resale market is
- 3,320 resales of finished apartments in Jumeirah Village Circle this year · DLD
- Construction on schedule
- 9% built on the DLD register, handover Q1 2027
- How much is still being built nearby
- 8,206 homes sold in Jumeirah Village Circle this year, 58% off-plan · DLD
- The basics on file
- Registration or escrow number on file · DLD
Confidence medium: what buyers paid here is a median of 16 registered sales, against 2,252 in the area; 16 is a small sample for one project.
70 → 69 2 Nov 2026, price, supply factorsScored since 24 Sep 2026 · 5 score changes
The formula is public: how the Rendr Score works. Our opinion, not investment advice. A figure you believe is wrong: alexk.dxb02@gmail.com.
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The full breakdown behind the 69
Free for 90 days. One sign-up opens everything on the site: the breakdown behind all 1,673 scored projects, the figures and reasons behind the developers' ranking, and rent, a mortgage and fees in every forecast. Nothing to pay.
- The 16 registered sales here: date, size and price paid
- All 8 factor scores, with the figure and source behind each
- Taraf's DLD record: 2 projects, 1 past their date
- Score history since 24 Sep 2026 and why each move happened
- Rent, a mortgage and fees in the forecast, year by year
See what buyers paid at Cello, and everything behind the 69.
- Projects scored
- 1,673
- projects scored
- Factors
- 8
- factors, formula public
- Registers
- ADREC · DLD
- registered sales, not asking prices
Handover date
Q1 2027
Under construction · 8.92% built, the DLD's projects file (data.dubai, loaded 2026-06-15), 15 Jun 2026
What this means
Also due in 2027 in Jumeirah Village Circle: 35 more projects we list
Taraf: nothing delivered in the last ten years, none cancelled.
Cello is due to hand over in Q1 2027. Construction is 8.92% complete according to the DLD's projects file (data.dubai, loaded 2026-06-15) (15 Jun 2026). Handover dates are the developer's own estimate and off-plan schedules move, so confirm the current date in writing before paying anything.
DLD registration status
Verified 1 Oct 2026- Project registration2843
- Escrow accountNot published yet
- Developer licenceNot published yet
Where the figures come from
Check it on dubailand.gov.ae. How to read the DLD register.
Figures from propertyfinder.ae, read 1 Oct 2026, last verified 1 Oct 2026. Construction figure from the DLD's projects file (data.dubai, loaded 2026-06-15), 15 Jun 2026. Launch date from Property Finder's sales start date.
Before you pay: four things to check
1The escrow account
We hold no escrow account number. Ask the developer for it, and check it on dubailand.gov.ae before paying.2The handover date
The listed date is Q1 2027. Ask for the date in the sales agreement.3Today's price list
AED 1,136,100 is a starting price from propertyfinder.ae, 1 Oct 2026. Ask for the unit's own price.4The instalment dates
10% at booking, 40% during construction, 50% at handover. Ask for each payment's date and amount.
About
Cello is Taraf's apartment tower in Jumeirah Village Circle, Dubai, with studios to three-bedroom apartments from about 452 to 2,195 sq ft and four-bedroom penthouses from about 5,072 to 5,078 sq ft.
- Developer
- Taraf
- Status
- Under construction
- Sales launch
- 1 Feb 2024
- Total units
- 392
- Storeys
- 18
- Ownership
- Freehold
Amenities
- Retail Facilities
- Cinema
- Cafe and Restaurants
- Gymnasium
- International School
- Landscaped Parks
- Children's Play Area
- Barbecue Area
- Shared Pool
What’s nearby
straight-line distance- Supermarket or mall280 m
- School870 m
- Hospital or clinic1.2 km
- Metro or tram stop5.2 km
- Beach7.0 km
The nearest of each on OpenStreetMap, Sep 2026.
Rental yield nearby
gross, apartments7.3% in Jumeirah Village Circle. A median rent of AED 91 per sqft a year on 13,104 new tenancy contracts, last 6 months, against AED 1,241 per sqft paid across 1,986 finished sales, last 6 months.
Before service charges, fees and empty periods; our arithmetic on Dubai Land Department open data figures, Nov 2026. The working
Cello: questions buyers ask
How much does Cello cost?
Registered sales at Cello start from AED 802,000 (about $218K): the cheapest tenth of 16 off-plan sales (all studios), Nov 2025–Aug 2026, per DLD. It is listed from AED 1,136,100, per propertyfinder.ae on 1 Oct 2026.
What is the price per sqft at Cello?
Buyers paid a median of AED 1,415 per sqft at Cello (off-plan sales, last 12 months, 16 registered sales).
When is the Cello handover date?
Cello is expected to hand over in Q1 2027. The project is under construction, 8.92% built according to the DLD's projects file (data.dubai, loaded 2026-06-15).
What is the Cello payment plan?
Cello is offered on a 10/40/50 plan: 10% on booking, 40% during construction and 50% at handover.
Is Cello priced above or below what buyers paid nearby?
Buyers paid a median of AED 1,415 per sqft in Cello (off-plan sales, last 12 months, 16 registered sales), which is 11% below the median of AED 1,589 per sqft that buyers actually paid for apartments in Jumeirah Village Circle, across 2,252 sales registered with DLD.
What is the Rendr Score of Cello?
Cello scores 69 of 100 on the Rendr Score, good, as of 10 Nov 2026; 8 of its 8 factors are assessed, 100% of the weight.
What rental yield do apartments in Jumeirah Village Circle make?
About 7.3% gross for apartments in Jumeirah Village Circle, worked out from DLD's own figures: new tenancy contracts, last 6 months, against finished sales, last 6 months, before service charges and fees.
Who is the developer of Cello?
Cello is being developed by Taraf. It sits in Jumeirah Village Circle, Dubai.
Is Cello registered with DLD?
Cello is registered with the Dubai Land Department (DLD) under number 2843. Check it at dubailand.gov.ae before you pay.
Changes
Listed 24 Sep 2026 · 3 changes since, last 4 Oct 2026
Construction 8.92% complete
Source: the DLD's projects file (data.dubai, loaded 2026-06-15), 15 Jun 2026
Payment plan stated: 10/40/50
Source: propertyfinder.ae, read 24 Sep 2026
Sales launch date set to 1 Feb 2024
Source: Property Finder's sales start date
Listed on the site
Source: propertyfinder.ae, read 24 Sep 2026